The Natural Resources Defense Council (NRDC) and Environment American have launched a six-figure advertising campaign applauding the United States Environmental Protection Agency (EPA) and President Barack Obama for their life-saving efforts to reduce air pollution.
The advertisements are running on local news sites in Michigan, Ohio, Pennsylvania and Virginia, as well as across social media channels, according to ENews Park Forest, an environmental impact news outlet.
"Mercury is a potent neurotoxin that damages developing brains in children and fetuses. According to the EPA, coal-fired power plants are the single largest source of industrial mercury pollution and these new standards target those sources," said Frances Beinecke, President of NRDC.
Homeowners seeking to reduce the presence of toxins in their homes should invest in a home air purifier. Increased air pollution negatively impacts the health of everyone, but especially susceptible demographics such as infants, children and the elderly.
While new regulations proposed by the EPA and Obama Administration are a step in the right direction, they are not a quick solution. A home air purifier will limit toxin exposure in the home until American communities can proudly breathe in clean air in the future.